The GTM content engine

Turn company context into content worth shipping.

Your best material is trapped in calls, docs, and your team’s heads. Ohara turns it into a working content system and keeps production moving.

Schedule a content strategy sessionSee what ships

Teams we’ve helped grow

The offer

The GTM Content Engine

One monthly system that turns what your company already knows into finished content. AI handles the volume; a GTM operator owns what earns the right to ship.

What is included

  • ✓Company content memory
  • ✓Weekly extraction call
  • ✓One production board
  • ✓Human GTM review

Starts at

$3k

Per month · 3-month minimum

Check if it fits
“Deb’s team shipped across formats on time, read the market, and helped us reach a new audience.”
Alex BouchardFounder & CEO, Hookdeck
“Deb drove so much demand we turned off cold email. He was doing too good a job.”
Sam RossFounder & CEO, Numeral
“After a quarter, Ohara still doesn’t miss. Deb’s team crushes every content format our early-stage team needs.”
Danylo BorodchukFounder, Lopus AI (YC25)
“Over a year, Deb’s team replaced a content hire and helped us raise our first round.”
Jake CastoFounder & CEO, Layers

Where does content production get stuck?

No problem.

Built for judgment

We build your content engine, then run it.

Three layers keep fast production from becoming generic production.

Company memory

The source of truth

Company memory

A company content memory that gets sharper every month

We compile your product docs, site, deck, sales calls, customer proof, claims, and founder point of view into one working source of truth. Every asset starts from your reality, not the internet's average.

Requests

Launch narrative
Customer story

In progress

Category article
Sales one-pager

Ready

Founder post
Email sequence

Production system

One production board

You’ll get a shared Notion or Trello board for requests and status, plus a Slack channel for strategy, questions, and feedback. You approve direction; Ohara keeps the work moving.

Editorial review

A useful claim needs evidence.

The customer calls show a clear pattern. Lead with the proof, then explain the product.

Approved after the claim was tightened and sourced.

Editorial standard

Human GTM judgment on everything that ships

AI handles speed and volume. A senior operator checks the angle, evidence, voice, and usefulness. If your market does not need to hear it, said that way, it gets fixed or cut.

Built around your motion

The content your GTM motion actually needs.

We set the GTM priority first, then build the right mix of content around the outcome.

Category article8 min read

A clear idea, properly earned.

Articles and blog posts · Search, education, comparisons, and category ideas

How the work moves

One setup. A simple weekly rhythm.

We learn the company once, then use each week to decide, make, review, and ship.

01

Pick

Choose the week’s priority.

02

Brief

Find the useful angle.

03

Make

Build the asset and cutdowns.

04

Review

Check proof, voice, and quality.

05

Deliver

Final files land in the board.

FAQs

No. We use AI where it saves time, then a senior operator checks the idea, evidence, voice, and final quality. Our team is made up of people with 5+ years of experience shipping content for B2B SaaS and AI companies. We learned the craft before generative AI and now use it to move faster without lowering the bar.

Setup starts in week one. We’ll open a shared Slack channel and Notion or Trello board, then start the first briefs and assets while we build the company memory. We need one weekly call, access to the relevant material, and one person who can approve direction.

The first month gets the system moving. The next cycles show the value of a team that already knows your company and gets faster with each round.

Publish-ready files are included. CMS uploads and social scheduling can be added when you need them.

Yes. It depends on the format, research required, and the rest of the month’s workload, but we try our best to accommodate useful requests. If it fits the engine, we make room. If it needs a separate scope, we will tell you upfront.

Fair usage is capped at 35 finished assets per month. The limits below are category ceilings, not quotas that all apply at once; we build the mix around what matters most that month.

What shipsLimitWhat counts
ArticlesUp to 20/monthShort or long; each finished article counts as one asset.
Founder socialUp to 20 posts/account/monthAdditional founder or company accounts are scoped separately.
Case studiesUp to 2/monthBuilt from supplied interviews and evidence. Customer interviews are scoped separately.
Web pagesUp to 4/monthLanding, comparison, launch, and other production-ready pages.
EmailUp to 2 sequences or 10 emails/monthOne-off newsletters and announcements count as one email.
Sales contentUp to 8/monthOne-pagers, battlecards, objection docs, decks, and cutdowns.
Campaigns1 larger package/monthA launch pack, lead magnet, whitepaper, or mini-eBook. Research-heavy reports are limited to one per quarter.

Two revision rounds are included per asset. If you need more than the mix allows, we scope a heavier month separately. These limits apply to the starting plan: $3k/month with a three-month minimum. Higher plans come with higher limits.

Deb Mukherjee in San Francisco

Deb Mukherjee is a B2B SaaS and AI growth leader with over 11 years of experience across 40+ companies. He helped scale Numeral from zero to $3.2M ARR, built a monthly organic pipeline of $500K, and led growth at Staytuned, Wonderment, and DelightChat. He has built content, SEO, partner, and go-to-market programs from the ground up. Ohara turns that operator experience into a content production system for lean teams.

The generation part is solved

Is your content still worth reading?

We will look at your current setup, what your team needs to ship, and whether Ohara is the right partner.

Schedule a content strategy session